Sunday, January 26, 2014

50 People to Have a Beer With, # 39: Luca di Montezemolo

Wow. Where did THAT month go? I mean, I know Christmas and New Year's was in there, so that explains a bit, but, gee is 2014 flying by already?

Anyway, way past due and time to get back to our 50 People to have a beer with list. There will be a slight change in format; single posts rather the running lists. I'm not going to re-hash the rules with each post, but for those not familiar, you can find them HERE. So without further ado...

# 39: Luca Cordero di Montezemolo
Born in Bologna, into an aristocratic family. With a name like that, go figure. Interestingly; educated, at least in part, in the U.S., receiving his Law degree from Columbia University. Upon returning to Italy in the early Seventies he found employment at Fiat, and quickly found himself at Ferrari. As Enzo's Personal Assistant, no less. By 1974 he was handed the keys to the Kingdom and was made Manager of the Scuderia. Obviously effective in the role, and with the arrival of Niki Lauda, he returned Ferrari to its winning ways, with F1 World Championships in 1975 and 1977. And damn near the nail-biter of a season that was 1976 as well, but that's another story....

With Niki, discussing a less then great day at the office.

Through out the 80's Luca held executive positions at Fiat and Cinzano, among others. He was involved in Italy's foray into the America's Cup yacht race. In the early 90's he returned to Ferrari as President with the goal of returning Ferrari to World Champion status. Enlisting Jean Todt as Team Manager and Michael Schumacher as pilot, Ferrari domination was, by the end of the decade, iron clad. He is so highly thought of in modern Italy, that if he were to run for Prime Minister, it would be a given. His if he wants it, which he continually denies.

Here he is with another A List guy to have a beer with, Eddie Jordan; discussing Ferrari's good, but less then top flight form of late.

Years on, with a lifetime largely dedicated to Ferrari, his long shadow is strongly cast in this launch video of Ferrari's 2014 F1 season contender.


And another of one of my favorite things about Luca di Montezemolo? He's a pretty damn snappy dresser. Something, most days, I could use a hand with.


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